Jose Isaac Hernandez

Jose Isaac Hernandez was born in Macabebe, Pampanga to Nicolas Anderson Hernandez, a bookkeeper or tinidor de libro for Ayala y Compañia, the precursor of the Ayala Corporation.

Victory Liner's Jardinera Bus

Jose was an entrepreneur with a knack for mechanics.  After the war, he collected spare parts and surplus engines from M-38 jeeps and Chevy trucks abandoned by the US Forces in the Far East (USAFE), intending to assemble a delivery truck for his family‘s rice-corn-vegetables-laundry soap business.  When his design was completed by the Chinese Po Chuan, it was evident that the the low-profile jardinera bus would be best used for transporting people, not merchandise.

Inspired by a popular term “Victory Joe” and the fact that his nick name was “Joe”, Jose decided to name his post-war enterprise, Victory Liner.  The business started with Jose Hernandez as the bus driver, his wife Marta Dayao Trinidad as treasurer, his in-law Leonardo Dayao Trinidad as conductor, another in-law Santiago Crisostomo (the husband of Marta’s sister Felipa) as relief driver and another in-law Eugenio Dayao Trinidad as helper.  On 15 On October 1945, Jose drove Victory Liner’s first Manila-Olongapo-Manila run.

Over the years, Jose’s company pioneered the converson of front engine buses to steel bodied, the use of diesel fuel, the use of automatic transmission engines, in-transit entertainment, among many.  Victory Liner is one of the largest provincial bus companies operating in the Philippines today.

Explore Jose Hernandez’ family tree:

At the Victory Liner Anniversary,, 1970
Jose and Marta (center, standing) with their employees in 1970.

Family History Research Notes

1.  Lee Flores, Wilson Y. “Old Railway System Creates Bus Empires.” Travelsmart, 12 Jun 2000. Date accessed: 08 Aug 2010.
2.  “Shell and Victory Liner”  Scenarios for the Energy Driven World.  Issue 4, 2008.  Page 6.
3. “Triclan Web Site”. My Heritage, 2013. Date accessed: 21 March 2013.
4.  “Victory Liner”.  Wikipedia, 03 Aug 2010. Date accessed:  08 Aug 2010.
5.  “Victory Liner:  Makasaysayan Bus ng Pilipinas”.  Pinoy Exchange, 26 Jan 2006. Date accessed:  08 Aug 2010.
6.  “Victory Liner:  Riding high at 65”., 20 June 2010.
7.  “VListory”.  Victory Liner official site, 2004. Date accessed:  08 Aug 2010.

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